Why do many Digital Marketing Strategies become ineffective? Where are the challenges of Digital Marketing?

  • Lack of strategic and integrated approach to Digital Marketing
  • Loosely defined unique selling proposition
  • Lack of Data and Research on User Persona
  • No mapping of the customer journey to the Digital Marketing Strategy
  • Lack of customer-centric niche and long-tail keywords
  • Out-dated On-Page SEO practices
  • Insufficient backlinks to the company's website
  • Lack of Creativity to develop Content Pillars
  • Lack of Social Media Engagement
  • The slow pace in building tribe
  • Budget allocation is stewed towards display advertising
  • Lack of KPI in working with influencers
  • Lack of automation in email marketing
  • Insufficient data set in building chatbot
  • Digital Marketing Professionals are lacking in Personal Branding
  • Virtual events lack engagement and follow up
  • Lack of personalization in E-Commerce implementation
  • Mobile App objective unclear and lack of downloads
  • No immersive experience from the website user experience and interface
  • Little incorporation of Artificial Intelligence in digital marketing
  • Disconnection with Gen Z in key social media platforms

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