Personal Branding is the art of discovering one's uniqueness, the strategy of positioning that unique selling proposition, and the communication of the branding through appropriate channels and platforms. Everyone has personal branding regardless if one acknowledges it or not. If we do not take ownership of that personal branding, others will brand us through their perception, judgemental, and misinformation. In this crowded world and the new future, personal branding becomes the key differentiator of one's skill, network, competence, mindset, and influence from his competition.
It is about who we are, more than what we do
It gives clarity to what we stand for?
It enables us to be in a sweet spot to serve the people who need us the most
It maps out the career goals and path for any future corporate leader.
Andrew Chow with Sorana Duca in DigiMarcon South,
DigiMarcon West, and DigiMarCon MidWest
I have heard of Andrew Chow in the Conferences World, as being one of the most up to date, revolutionary and applicative Speaker, with an experience across the world, but it is only after meeting and working with him for the DigiMarCon Conferences that I saw how passionate he really is to make a difference for today’s marketers and digital professionals. Andrew’s content and delivery was energizing, fresh, effective and very up to date with the industry’s requirements. I fully recommend working with him for further marketing conferences that need a global expert
Sorana Duca (Marketing Director, London, UK)
Andrew Chow in a breakout session on Linkedin Marketing
for Personal Branding in TBEX Europe 2018
Andrew is one of the great thinkers in business, particularly with online marketing. Since we met in early 2013, Andrew has always impressed me with his acute mind for innovative ideas, and he is always able to craft ideas for different situations. Furthermore, Andrew is an excellent speaker who is able to convey his ideas clearly and with a sprinkling of humour. In 2014, I was asked to suggest a keynote speaker to share the stage with me in Helsinki to discuss Social Media – and Andrew was the first person I recommended
Shane Dallas (Social Media Travel Influencer and Keynote Speaker, Australia)
Andrew Chow on Whatsapp Marketing
for Tourism in Kerala India for ICTT 2017
I first met Andrew as a fellow speaker at the ICTT 2017 in India. I was immediately struck not only by his natural charisma as a speaker, but genuine warmth towards all of the attendees who had paid to attend. While his presentations were insightful and entertaining, Andrew went to great lengths to make sure that he imparted great value to everyone who sought extra time with him. Since then I have been fortunate to attend Malaysia Social Media Week 2018, which Andrew organised and Digimarcon London 2018, which he hosted. All of these experiences have solidified Andrew in my mind as an exceptional communicator focussed on improving the skills and outlooks of every person he encounters. I could not recommend Andrew highly enough as a Speaker, Event Organiser and Host.
Rob Lee (Instagram Keynote Speaker, UK)
Andrew Chow speaker for TBEX Europe
2018 in the Czech Republic
Andrew is an individual that radiates from the crowd. I met him at a travel conference in Bangkok many years ago, one of the few Singaporeans present, and since then we have had a few coffee sessions and even spoke at the same conference in Czech Republic just this year. A confident, smart and always cheerful man who is never afraid to give you some honest much-appreciated advice. Such a joy to know him
Lydia Yang (Digital Marketing Consultant for Hospitality Industry, Singapore)
Life is the Name. Transformation is the Game.
Posted on September 5, 2019
Gratitude and Resilience. They are two sides of the same coin.
Over the past half a century, I come to realize life is about having gratitude and resilience. We need gratitude for the all the big and small blessings in our lives. It can be meeting the right person, making the right decision at the right time or even a chance to spend time with ourselves.
We need resilience to help us weather the storms and trials in life. They are the events that shape who we are. Relationship builds Confidence. Resilience builds Character.
When I was young, I had a serious stammering issue and I couldn’t communicate effectively with others. It persists until I was 18. My self-esteem was low. My interpersonal skills were below expectation. Finally, I overcame it overnight when I said to myself “Enough is Enough! I cannot live with this and no girl will like me!” Today I am a global speaker to 18 countries and counting over 4 continents. Gratitude and Resilience
Certain people had one career in the same industries for 20-30 years I did 5 completely different jobs or business over the last 32 years. I started off as a civil servant in 1987, joined the retail industry in 1993, migrated to MICE industry in 1999, became a matcher maker in 2005 and finally transformed to a speaker/trainer in 2010. Today I continue to encourage people to step out and make all the mistakes they can as early as possible. Learn fast, Develop faster. Life is the Name. Transformation is the Game. Gratitude and Resilience
In the middle of Nov 2018, I had a stroke while I was sleeping. My BP was over 200 when I checked in the hospital. My entire right hand was incapable of writing, signing and even typing. I walked with a slight limp. The cat scan reviewed I had massive bleeding in the brain, the doctor told me I will see a significant recovery in 6 months with constant physiotherapy. The warrior in me was awakened. I told my doctor I am a busy person and could only spare 1 month for recovery. He laughed at me and said miracles do happen. I went home and did all the exercises on my own. I learned to write all over again. My brain took over. I began to self-heal. 33 days later, after just the first medical review, my doctor said the magic words “You do not have to come back anymore”. When you have resilence and develop a strong mind, your body will fall in line and get ready for healing. We cannot stop negative things from happening in life but we can surely stop the negative reaction from within us.
Lesson in Life
Resilience is not about mind over body. It is the mind with the body. Resilience is a heat shield in our life. It is always something I wear consistently to be ready for whatever comes my way. We do not need to conquer the biggest giant in our life now, Just start with something small and manageable. What is something that you know you can do but you keep procrastinating? Be Ready to move. Be Resilience to get up after being punched. I can fall but I will still be fighting. Let’s do this! Gratitude and Resilience
Public Relations is just like Graffiti
Posted on July 7, 2019
Public Relations is just like Graffiti; you need a clear message to be effective and accepted.
Public Relations helps you build visibility, credibility and interest for you and your business. Many small business owners hope to generate buzz and media publicity, but feel intimidated or do not know where to begin.
his arises from the common misconception that media publicity is exclusive to companies with big budgets to employ corporate communications specialists or engage PR agencies. Everyone can produce graffiti; you just need the right training and a creative mind.
public relations 247
The truth is, regardless of the size of your company, you too can create media publicity once you master the art and science behind PR. It all starts with crafting an effective pitch, which is a combination of understanding your brand essence and adding a dose of creativity and flair. An insight into what is considerded newsworthy and what the media is looking out for will increase your odds of having a successful pitch and generating the publicity you and your business truly deserve. A graffiti can brighten a lonely tunnel.
PR should form part of your business’ overall sales and marketing strategy to help you uplift your brand image in the eyes of your stakeholders and the public.
“Public Relations 247” is written by entrepreneur for entrepreneurs and business owners in mind to impart the art and science of PR. Within this book, you will find the key to executing a successful strategic PR plan to bring your business to a new level. You will also find 50 tested-and-proven strategies for media pitching that will give you a head start in your PR campaign.
Be the best graffiti producer today!
Read Public Relations 247 for more information
This article appears first on Linkedin
Negative Comments is a business opportunity
Posted on July 7, 2019
Develop a response strategy map for conversation Management
Negative Comments is a business opportunity on Social Media
Manage Social Media Negative Comments is an art.
For any business using social media for customer engagement, a response strategy map is a system of responses drawn up collectively by the entire organisation for implementation during engagement with their target audience on social media.
Broadly speaking, a response strategy focuses on the responses to any comments made by the public. It is an action map created so that everyone in the task force knows what to do, how to respond, who to activate during a crisis, and how to close the loop to manage the online conversation. It can be used for managing public relations and should be refined after every major media crisis.
Every company will have its individual response to inputs from users in the social media space. The template provided in this article can only serve as a guideline for your corporate response strategy.
If you received something negative, always give priority to managing those who came from your fans. Negative feedback usually involves service quality, damaged product, customer service, delayed delivery, long unanswered phone calls to Helpdesk, wrong billing, etc. Whatever the complaints may be, they usually involve at least one department. This is the reason why your page should have one representative from each department to look out for comments related to his department and relay those concerns to his department swiftly.
Close the loop as soon as possible by activating service recovery. It could be as basic as getting on the phone with a disgruntled fan who is a loyal customer. Or it could involve getting the after-sales department to send a replacement down to the fan’s house. Whatever it takes to make a loyal fan happy, do it and show it. It will be the most rewarding social media publicity you can have for your brand.
What happens if the comments came from someone who is not your fan? Verify the content of his complaint. If it is valid, resolve it quickly by clarifying and notifying the department or staff mentioned in the comments.
Be humble and do all due diligence to check the validity of the complaint. If the complaint is not valid and you suspect the person may be out to create fear and confusion, you can choose to ignore those comments. You can even delete them after all the internal investigation is done. Censoring certain negative comments can be a house rule on your platform.
Do not engage in an open debate or discussion with anyone on your platform. Take it offline as much as possible. Remember that it is the end result you wish to show and not the process of how you arrive at the resolution.
If you are using the response strategy map as a tool to handle a crisis, there are two things to remember.
A Negative comment anywhere is inevitable and is ever-present on social media. The art of persuasion lies in using negative comments to explain your brand more intimately to the detractors. Whenever there are comments, there will be conversations.
Always remember that what is worse than negative comments is no comments at all. Think of your relationship as more than just responses. Draw up your own response strategy map (sample below) using your experience, internal standard operating procedure, and staff feedback. This may be a work-in-progress in the first year of embarking on social media strategy.
Comments are conversational contributions from the online community. It is the right of everyone to share their thoughts; both positive and negative ones. All comments should be followed up appropriately to help the brand stay engaged with its customers.
Bad customer service lessons every business can learn from
Posted on July 7, 2019
Bad Customer Service 1 – If you operate a fast-food business, beware of how you identify your customer on the receipt. All are thin; some are just thinner than the rest. We all know customer service is really about adding value and not insult to our customer’s experience with us. Pizza Hut will tell you more.
Bad Customer Service 2 – If you own a retail business, beware of the choice of music you play at the stores. This is especially so if your target audience is ladies and of the new generation. Make sure you google the lyrics and match them to your brand. Forever 21 will tell you more.
Customer Service 3 – If you are in the airline business, think twice before you switch to a new baggage handling agent or your customers will be switching to a new airline. Ensure you have sufficient time for new partners to get used to your airline. Delay leads to complaints; eventually, lead to a fewer bookings. Jetstar will tell you more.
Customer Service 4 – If you are in the food court business, make sure you have less than 5 cockroaches. If you have 6, you are in big trouble. We all understand a totally pest-free business environment is almost impossible. Ensure your guys are always on the alert. Marina Bay Sands Food court will tell you more.
Customer Service 5 – If you are in the telco business, ensure your hotline is diverted to anywhere but 999. hotline and emergency lines are quite different, it may be the same for you. Firstly, all hotlines must be answered within 5 rings. Next diversion is fine but make sure the diverted location is apt to answer hotline inquiries. M1 will tell you more.
Content is King. Content Creation is the Crown
Posted on July 7, 2019
Social Media content is King, and it is one of the most talking about and most misunderstood topic. Social Media Content is a strategy by itself. Social Media Content Marketing is just an application. In social media, content is king while social conversation is queen. Content is any valuable information which the user can benefit to increase their knowledge about your product without the call to buy anything. It is directly opposite of a typical campaign.
if Content is King, what are the attributes of good social media content?
If content is king, how to produce great social media content?
If content is king, the 10 most popular topics in Asia to create original content are:
The strategic approach to content creation
Content creation is hard work but the return is plentiful. When you can share knowledge unselfishly, people will buy your expertise willingly. It is a team effort and should include people who are not from your organization to participate in the process to ensure objectivity and maximum creativity.
About the author:
Andrew Chow is a passionate social media and public relations strategist, entrepreneur, speaker and author of Social Media 247 and Public Relations 247. Based in Singapore, his insights into social media strategy, public relations and entrepreneurship have made him a choice selection for workshops and speaking engagements across Asia, His mission is to educate professionals on how to leverage social channels for tangible results. Andrew’s career of 27 years; has seen him work with an array of clients including BBC, Abbot Medical Optics, Singtel and Sony Pictures.
7 Relevant Skills of the Future of our Connected Economy
Posted on July 7, 2019
What are the Skills of the Future? Our rapidly changing and the disruptive world is shaped by 5 emerging trends. We are faced with the Longevity of life, the flooding of smarter machines, the expanding new media ecosystem, and dynamic organisational structure which affects work-life integration and a globally connected world.
To meet the challenges of the future in the next 5 years, we require the following 7 skills
1. Research and Analytical Skills. This is essential to make sense of the intelligence within Big Data collected to achieve competitive advantage in many industries, Making sense of unstructured information to draw vital clues for business survival is paramount to success.
2. Social Networking. It is about who we know and who knows us. Business Networking is still relevant but we need social networking for follow-up. It is a great source of learning and a sense of the trend in our society.
3. Multi-disciplinary Specialisation. It is no longer enough to be specialised in just one area or just to serve a micro-niche. Today we need to combine different disciplines and domain knowledge in order to satisfy more demanding customers.
4. Personal Branding. This is strictly speaking not a skill but a strategy in life to beat the competition and to be uniquely positioned for mindshare and credibility. Personal Branding enables a person to be seen, heard, and perceived in their respective career. It is the de facto X Factor in self-promotion.
5. Diversity Competency. Since we are globally connected, we need cultural sensitivity and diverse knowledge to work with people from all over the world. Different ideas and ways of life can enrich our understanding of the world and different customers in different regions.
6. Learnability. The discipline to keep learning something new every week is essential to the success of any working professional. The objective to learn from different sources is not to add knowledge but to accumulate wisdom to see new relationships and possibilities for development.
7. Design Thinking. Functionalities are no longer the main selling points of products and services. The design for a better look and feel together with the ergonomics of the products add to the brand's essence and identity. Functionalities are essential but product design is important.
Skills and Knowledge will not change the life in the longer term. Attitude does. Be a learner for life. Teach whenever you learn quickly to internalise new skills and knowledge. The more natural you can do that daily, the more relevant you will be for the future economy. Learn the Skills of the Future
About the Author:
Andrew Chow is known to be pragmatic, visionary, competitive, intuitive and giving
While he is a successful social media and public relations strategist, entrepreneur and speaker based in Singapore, he is also the best-selling author of a highly popular series of books: Social Media 247, Public Relations 247 and Personal Branding 247
Andrew has spoken in over 15 countries within 5 years and addressed more than 20,000 people on Digital Marketing, Personal Branding, Enneagram, Public Relations and Branding
Andrew’s career of 30 years; has seen him work with an array of clients including AXA Insurance, Abbot Medical Optics, Singtel and Sony Pictures, M1, Starhub, and Sennheiser
Andrew had more than 300 interviews and features about him or his business since 2005 from more than 40 local and regional media.
He is listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. He won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry.
He loves travelling and held his solo Photo Art Exhibition for 3 days in Singapore to raise funds for a charity – Teen Challenge.
Andrew is known by the moniker @ideasandrew in all his social media platforms.